Sport: PowerPlay Golf swings into action

Markettiers4dc was hired to maximise broadcast coverage of the global launch of PowerPlay Golf, hailed as golf's equivalent to Twenty20 cricket. It was also asked to raise awareness of PowerPlay Golf: Ignition, the first in a series of professional golf tournaments to be broadcast live worldwide in 2011.

PowerPlay Golf: global launch
PowerPlay Golf: global launch

Campaign Launch of PowerPlay Golf
Client PowerPlay Golf
PR team Markettiers4dc
Timescale April 2011
Budget £55,000

OBJECTIVES

  • To get broadcast coverage of the global launch
  • To explain PowerPlay Golf
  • To get 10,000 online viewers during the hour-long launch

STRATEGY AND PLAN

Major broadcasters were invited to a press conference. A temporary radio studio was built and a satellite truck stationed onsite for interviews with UK, US and international broadcasters. A live feed was broadcast to absent media, major golfing websites, the PowerPlay Golf website and Facebook page, and a live interactive web TV show ran on sport, news and lifestyle websites.

MEASUREMENT AND EVALUATION

Interviews were secured with broadcasters including CNN, Sky Sports News, BBC Radio 1 and Al Jazeera. The announcement was also covered online on sites including ESPN, CNBC and Sky Sports.

RESULTS

In the first four minutes, the global launch received 100,000 online viewers, far surpassing the target of 10,000 during the hour.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.