Technology: Comtek looks to eradicate e-waste

IT repair services firm Comtek had organised an event for MPs, journalists and IT industry leaders at the House of Commons to promote the reduction of electronic waste and a break with the 'throwaway' culture of the electronics industry. It asked Johnson King to promote the event.

Comtek: speaker panel
Comtek: speaker panel

Campaign Comtek takes e-waste campaign to Parliament
Client Comtek
PR team Johnson King
Timescale December 2010-March 2011
Budget £10,000

OBJECTIVES

  • To increase awareness of Comtek's services and boost sales
  • To help drive traffic to the Comtek site
  • To encourage debate around sustainable business practices.

STRATEGY AND PLAN

The PR team secured one of the most influential advocates of green ICT, Catalina McGregor, as a keynote speaker at the seminar. It also assembled a panel of experts to debate various issues affecting sustainability in business and briefed relevant publications prior to the event.

MEASUREMENT AND EVALUATION

Twenty journalists attended the event and the campaign generated 20 pieces of coverage in a special report on environment and business in the Financial Times.

RESULTS

Comtek saw a 25 per cent increase in sales enquiries and traffic to its website rose by 30 per cent during the period. The company's CEO has since been asked to comment regularly on issues concerning e-waste.

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