Turismo de Lisboa executive director Paula Oliveira commented: 'Lisbon is one of Portugal’s star attractions and the city’s tourism offering is authentic and varied. Hills Balfour will play an important role in strengthening Lisbon’s position as an up and coming European capital, ideal for city breaks and touring. We feel a strong affiliation with the UK and look forward to working alongside Hills Balfour to expand in this market.'
Hills Balfour already holds the Portuguese Tourist Board and the Algarve Promotional Bureau as part of its portfolio.
According to the Office for National Statistics, Portugal was the seventh most popular tourist destination for UK visitors in 2010.