Hills Balfour brought in by Turismo de Lisboa to handle Lisbon tourism brief

Turismo de Lisboa, the official tourist board for Lisbon, has appointed Hills Balfour to enhance its position as a key destination for European city breaks.

Lisbon: aims to be a key destination for European city breaks
Lisbon: aims to be a key destination for European city breaks
The agency will aim to highlight the multifaceted nature of Portugal’s capital city with particular emphasis on golf, cruising, nautical tourism and the meetings and conference market.

Turismo de Lisboa executive director Paula Oliveira commented: 'Lisbon is one of Portugal’s star attractions and the city’s tourism offering is authentic and varied. Hills Balfour will play an important role in strengthening Lisbon’s position as an up and coming European capital, ideal for city breaks and touring. We feel a strong affiliation with the UK and look forward to working alongside Hills Balfour to expand in this market.'

Hills Balfour already holds the Portuguese Tourist Board and the Algarve Promotional Bureau as part of its portfolio.

According to the Office for National Statistics, Portugal was the seventh most popular tourist destination for UK visitors in 2010.

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