The Drum Consultancy has been appointed to handle an account with nightclub firm, Miss Moneypenny's.
The Birmingham-based club, which also organises dance events around the world, appointed Drum without a pitch to promote events and the club's brand.
A three-strong Drum team, headed by account manager Christianne Lambert, will report to Miss Moneypenny's marketing and new business director Dermot Ryan.
The first task for the Drum team will be to promote Miss Moneypenny's next Chuff-Chuff party on 15 April at a secret location near London. The parties are sporadically held across Britain, usually at stately homes or castles.
According to Lambert, the promotion of the Chuff-Chuff parties will include attracting celebrity endorsement and brand placement in national youth and club media.
PR was previously carried out in-house at Miss Moneypenny's by Ryan.