FI Group puts its B2B PR out to pitch

Computer services firm FI Group is staging a pitch for its business-to-business PR and is understood to have invited at least two agencies in to present their credentials.

Computer services firm FI Group is staging a pitch for its business-to-business PR and is understood to have invited at least two agencies in to present their credentials.

The company, which is rebranding in an attempt to consolidate its recent acquisition of three smaller rivals, has produced an ambitious account brief for agencies.

For fees in the low six-figures, the company stated that it wishes to appear regularly on the BBC's Today programme and Newsnight.

The marketing communications team at the Reading-based firm - which bought rival Druid for pounds 670m last January - will retain control of day-to-day PR. Media relations will be handled by PR manager Rosie Symons. Prior to the takeover, Citigate Technology had worked for Druid.

But head of marcoms Sarah Smith, who joined the company a year ago from the in-house PR team at Barclays, confirmed a pitch was in progress.

Smith said a decision on which agency to appoint would be made by herself and marketing director Jonathan Chevalier later this month.

'We want a step change in our PR. We want thought leadership so people perceive us as we want to be perceived,' Smith said.

The company is to rebrand as something other than FI - the name has not been announced - to reflect acquisitions in the last two-year including that of Druid and also that of OSI and IIS, two smaller computer consultancies.





Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.