FI Group puts its B2B PR out to pitch

Computer services firm FI Group is staging a pitch for its business-to-business PR and is understood to have invited at least two agencies in to present their credentials.

Computer services firm FI Group is staging a pitch for its business-to-business PR and is understood to have invited at least two agencies in to present their credentials.

The company, which is rebranding in an attempt to consolidate its recent acquisition of three smaller rivals, has produced an ambitious account brief for agencies.

For fees in the low six-figures, the company stated that it wishes to appear regularly on the BBC's Today programme and Newsnight.

The marketing communications team at the Reading-based firm - which bought rival Druid for pounds 670m last January - will retain control of day-to-day PR. Media relations will be handled by PR manager Rosie Symons. Prior to the takeover, Citigate Technology had worked for Druid.

But head of marcoms Sarah Smith, who joined the company a year ago from the in-house PR team at Barclays, confirmed a pitch was in progress.

Smith said a decision on which agency to appoint would be made by herself and marketing director Jonathan Chevalier later this month.

'We want a step change in our PR. We want thought leadership so people perceive us as we want to be perceived,' Smith said.

The company is to rebrand as something other than FI - the name has not been announced - to reflect acquisitions in the last two-year including that of Druid and also that of OSI and IIS, two smaller computer consultancies.





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