Egg handles PR in-house amid multiple repitch

Internet bank Egg handled last week's disappointing financial results in-house, and is understood to have dropped its two retained PR agencies.

Internet bank Egg handled last week's disappointing financial results in-house, and is understood to have dropped its two retained PR agencies.

The company - which was an online subsidiary of Prudential until its flotation last summer - is on the verge of staging pitches for up to three separate major accounts.

Egg turned in its first results last week, revealing a loss of more than pounds 150m. Brunswick, which works for the Pru and might have been expected to handle the results announcement, played no role. The work was handled by a four-strong in-house team under head of communications Emma Byrne.

She said: 'Brunswick took us through the float and interims but that relationship has ended.' The account at Brunswick was run by partners John Suttucks and Jonathan Glass.

Consumer agency Biss Lancaster has lost its retained account that it had held for more than a year and has been told it will now only handle projects. This account was led by consultant director Johnny Pitt.

Egg - whose total marketing spend exceeds pounds 50m - will now stage corporate, financial and public affairs pitches. Byrne said the quality of credentials sent in so far had been 'patchy'.



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