Walkers Crisps named top brand by UK children in Kids Brand Index 2011

Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.

Walkers Crisps: UK kids' top brand
Walkers Crisps: UK kids' top brand

The Kids Brand Index 2011 was carried out for the Brand Republic Group, of which PRWeek is part, by leading market research agency Harris Interactive.

The index ranked 166 leading brands that make products that children consume, in order of preference, according to the responses of more than 4,000 tweens and teenagers.

Following Walkers Crisps were TV show The Simpsons, fast-food chain McDonald's and drinks firm Coca-Cola.

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