Phone giant selects agencies

Mobile phone giant Everything Everywhere is in final talks with GolinHarris and Weber Shandwick as it prepares to hand out a big chunk of its £1m PR brief.

The two agencies are being appointed to work on Everything Everywhere's consumer, business-to-business and corporate work.

The brand was formed last year following the merger of Orange and T-Mobile.

GolinHarris had previously worked for Orange since 2006. The new brief is thought to include work for sub-brands Orange and T-Mobile.

The two agencies pitched together for the business and were shortlisted in March, alongside Nelson Bostock and The Red Consultancy.

One tech agency head said that GolinHarris/Weber Shandwick was 'perhaps the obvious choice, given Orange's heritage with GolinHarris, and Weber's scale'.

The PR boss added: 'By aligning the brands, it gives them some comfort in working with people they know, while offering an alternative brand to address the fact that T-Mobile and Orange co-exist and address different audiences.'

Industry sources suggested more agency appointments were in the pipeline but Everything Everywhere declined to comment. GolinHarris and Weber Shandwick also failed to respond to calls and emails. Sources said both agencies were under strict instructions from the client not to speak.

Everything Everywhere is the UK's largest telecoms company by number of customers, at about 28 million.

It is a 50-50 joint venture between Deutsche Telekom and France Telecom and was formed in 2010 through the merger of their respective T-Mobile UK and Orange UK businesses.

Last November, Everything Everywhere appointed Mat Sears as head of PR. Sears, who was head of PR at Orange, reports to brand comms director Stuart Jackson.

The latest PR news comes weeks after CEO Tom Alexander resigned for 'personal reasons'.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.