Richard Desmond venture seeks PR agency in bid to compete with National Lottery

Richard Desmond's new venture that will go head-to-head with the National Lottery is understood to have held talks with consumer agencies ahead of its national launch.

The Health Lottery: seeks consumer agency
The Health Lottery: seeks consumer agency

The Health Lottery, bought by media mogul Desmond's Northern & Shell company in February, aims to raise £50m a year for charitable health causes following its first draw later this year.

The Outside Organisation continues to provide PR support around the Health Lottery. It also runs a press office for the Desmond-owned Channel 5 and handled comms around Northern & Shell's acquisition of the TV station.

However, it is now understood that a separate consumer PR agency has been sought to run a creative consumer launch campaign.

A select number of UK consumer agencies have been contacted about the brief and it is thought any appointment will follow these conversations rather than a structured pitch process.

Tickets for the Health Lottery will cost £1, with about 20 per cent of the proceeds going to health-related good causes.

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