We Are Social opens German office as part of global and pan-European expansion

Global social media agency We Are Social has opened its fifth worldwide office in Munich, Germany.

Bastian Scherbeck: heads up new Munich office
Bastian Scherbeck: heads up new Munich office

The social media agency was hailed as ‘one to watch’ in PRWeek’s Top 150 PR Consultancies league table. It posted impressive growth in 2010 with its fee income hitting the £2m mark in the UK. The agency also bagged clients Orange, Tesco and Heinz in that year.

The opening of the German office is part of the agency’s plans to focus more on global and pan-European social media accounts. It already has offices in London, Paris, Milan and Sydney.

The new office will be headed up by new managing director Bastian Scherbeck. He joins from iCrossing in Munich, where he was senior social media manager. He also worked as head of social media at vi knallgrau, a Vienna-based social media agency, and at achtung! Kommunikation, a Hamburg PR firm.

We Are Social global managing director Robin Grant said: ‘The opening of We Are Social Germany rounds out We Are Social’s pan-European offering, now with a presence in all of the major European markets. 

‘Bastian is one of Germany’s leading social media practitioners and will give us access to the country’s domestic market.’

Scherbeck’s first priority is to recruit a team of specialists to work with him both on the German aspects of pan-European client work and on growing a base of local German clients.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.