Hamilton will take the lead on growing the business and strengthening client relationships in Africa. She will also help manage and expand Weber Shandwick’s growing network of affiliates, partners and wholly-owned businesses in Africa.
She will report to Weber Shandwick EMEA CEO Colin Byrne and will be a member of the firm’s EMEA management team.
Weber Shandwick chairman Jack Leslie said: ‘Africa contains 40 Sub-Saharan countries with well over two thousand languages spoken on a daily basis – these figures alone show the diversity and complexity the continent possesses. With this diverse geographical, social, political and commercial landscape, communications will play a key role in helping Africa realize its growth goals.’
Through affiliates and partners, Weber Shandwick covers the majority of the continent, especially hubs such as Nigeria, Senegal, Kenya, and South Africa.
Hamilton launched ZK in 2003, while living in Tanzania. ZK subsequently because a Weber Shandwick affiliate. The company was rolled out to represent 15 markets across the continent including South Africa, Uganda and Kenya.
Hamilton has also worked as a journalist and media consultant for CNBC, New York Post, New York Daily News and Die Zeit.
Byrne said: ‘With a population of over 800 million, and emerging economies powered by mobile communications, Africa is becoming a very competitive playing field. In order to stay ahead, firms and organisations must have a strategic and focused approach to the continent, as many of our clients already have.’