Max Clifford named the most influential PR professional by MediaGuardian

The 2011 MediaGuardian 100 has selected celebrity publicist Max Clifford as the highest placed PR professional in its annual list of the media's most powerful people.

Max Clifford: 25th in 2011 MediaGuardian 100
Max Clifford: 25th in 2011 MediaGuardian 100

Clifford was placed 25th in the list, rising ten places and moving above Freud Communications founder Matthew Freud.

The MediaGuardian said of Clifford: 'He remains synonymous with tabloid scoops and for being the person the man or woman in the street would go to if they have a story or a crisis, from honeymoon murder suspect Shrien Dewani to former Big Brother contestant Imogen Thomas.'

The paper added: 'Clifford also played a role in one of the biggest media stories of the past year, having been one of the first to accept a payout from the News of the World over alleged phone hacking.'

Freud, said to be 'close to the heart of David Cameron's government' was placed 31st, behind his wife Elisebeth Murdoch who was at 23.

Other PR professionals to make the list were Brunswick founder Alan Parker, who rose a single place to 65th, remaining ahead of City rival Finsbury founder Roland Rudd at 75th.

Chime Communications founder Lord Bell was in 79th position, having not been on the list last year.

Overall, Facebook founder Mark Zuckerberg topped the list, ahead of Twitter executive chairman Jack Dorsey and Google chief executive Larry Page.

Sir Martin Sorrell, group chief executive of WPP, owner of Hill & Knowlton, Ogilvy and Finsbury, rose three places to 8th position.

News Corporation chairman Rupert Murdoch slipped two places to sixth, while his son James Murdoch, NewsCorp's deputy chief operating officer, dropped three places to 11th.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.