Melia International appoints Katch PR for brand expansion brief

Global hotel chain Melia International has drafted in Katch PR.

Melia hotels: international expansion plans
Melia hotels: international expansion plans

Melia International, formerly known as Sol Melia, has hired Katch PR to focus on the brand name change and its international expansion.

Katch PR account director Eli Belegu said: ‘We are very happy to be expanding our clients, and excited to be working on the brand change with Melia International Hotels. We look forward to more international expansions and are proud to be a part of it.’

Melia International has more than 350 hotels and 87,000 rooms in 35 countries on four continents under its brands.

Melia International has recently opened a hotel in Shanghai and is set to open properties in Rome and Dubai later this year.

The new Rome hotel will be the first resort to overlook the Vatican with rooms that offer a 360 degree view of the city.

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