The Week in Technology

3 Monkeys has become the retained PR agency for Getronics, the UK arm of Dutch telecoms company KPN. 3 Monkeys aims to re-establish the IT company as a thought leader in the b2b space by highlighting its expertise in workspace services and cloud computing.

Recombu, the mobile review and comparison site, has appointed Threepipe to handle its consumer and corporate PR. Recombu recently announced the appointment of new editor Hannah Bouckley from T3 magazine.

eBay has commissioned research agency BritainThinks to conduct quarterly reputation tracking in the UK, Germany and France. Vanessa Canzini, eBay head of European corporate comms, said: 'The research will help measure our reputation and become central to our strategic thinking.'

Octopus Communications has been drafted in by Speck Products to oversee the consumer technology accessories provider's PR in the UK. Speck designs and produces cases for iPhone, iPad and MacBook products in the US and aims to tap into the UK market.

Edelman has developed a website to help its clients and consultants identify influential bloggers. BlogLevel builds on Edelman's TweetLevel site, which helps communicators identify the most influential people on Twitter. People who rank highest are those who create original ideas that are well received by others.

Immediate future, the social media consultancy, is launching a training service to help organisations understand how to prepare for and control an online crisis. The service uses online simulation exercises and has been tested by Sony Electronics.

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