INTERNATIONAL: Visa boosts PR operations throughout Asian region

SINGAPORE: Visa, the global leader in card payment services, is set to recruit up to ten staff for new and existing PR posts in Asia, including its first PR managers in Australia, Hong Kong and Korea. Newly-appointed head of corporate communications Paul Dowling announced the plans.

SINGAPORE: Visa, the global leader in card payment services, is set to recruit up to ten staff for new and existing PR posts in Asia, including its first PR managers in Australia, Hong Kong and Korea. Newly-appointed head of corporate communications Paul Dowling announced the plans.

Korea, Japan, China and Hong Kong, are currently under the remit of Helen Jolly, director of corporate relations in Tokyo. The restructuring will carve responsibility for north Asia between three PR managers based in Hong Kong, Korea and Japan. Australia will also have its first dedicated PR post, with plans to build PR teams underway.

Visa hopes to capture a market share in the internet payment business, which has seen a growth in Asia of 40 per cent a year for the past two years.

'We are going to add support to our people on the ground more than has historically been the case,' said Dowling. 'I've been hired to transform the level at which the function is used and to shift the balance to local markets, away from Singapore.'

The new posts will carry a broad brief of internal and external PR, government, member relations and on-line PR.

The new PR managers will report to Dowling, who joined from Standard Chartered Bank, where he was head of external affairs for the Middle East, south Asia, and most recently for its global businesses. At Visa he replaced Jeanne Cox, who left for personal reasons.



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