LEWIS set to launch GEO Interactive

New economy PR agency LEWIS has won the pan-European launch account for direct-to-mobiles video streamer GEO Interactive.

New economy PR agency LEWIS has won the pan-European launch account for direct-to-mobiles video streamer GEO Interactive.

The account combines business-to-business, trade, technical and consumer PR across Europe next year. Fees are understood to be in the region of pounds 250,000 per year.

GEO is the developer behind the Emblaze chip and software technology - streaming video images to be transmitted in real time across existing wireless networks to mobile phones.

Based in Israel, with offices in the UK, Germany, the US and Hong Kong, it has a listing on the London Stock Exchange and uses Brunswick for financial PR.

The European launch will be led by a team of five in London, headed by international accounts director Kath Pooley.

A staff of 12 will report to GEO PR director Jennifer Nemirovsky.

London will work with LEWIS offices in Munich, Paris and Maastricht.

LEWIS replace Smith and Jones Communications on the high-fee account.

A LEWIS spokesman said: 'The business-to-business strategy comes first, and involves establishing partners for GEO services such as mobile operators and hard-ware firms. After operability is established, the challenge is to raise public awareness for the product and create its market.'



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