Blue Dot is a token-based currency system that records and rewards charitable actions of people and businesses with free products from film, gaming and music companies. It launches in September.
The venture is the brainchild of Ward, who after leaving Beatwax worked as the creative director at Comic Relief and for the legacy of the 2010 World Cup.
Ward said: ‘I want an agency that purely and simply can get the media to write about Blue Dot and help promote it as a trustworthy brand to consumers.
‘I spent one year at Comic Relief and the charity raised £82 million for good causes. I spent one year as director on the legacy of the FIFA World Cup. It raised £400 million for 1GOAL: Education For All. In the same year, consumers spent £870 million shopping in Westfield, London. It’s these people I want to target and make it easy for them to also spend money or time helping good causes.'
Ward’s aim is to bring volunteering and charitable giving into the age of Facebook and the iPhone by making donating as easy and as quick as clicking 'like' on Facebook.