Charlotte Church, the Welsh teenage soprano who has sold six million records worldwide, has hired Henry's House to handle personality PR.
The appointment comes as 14-year-old Church is set to launch a new album, Dream A Dream, and turn on the Oxford Street Christmas lights. She will also hit headlines this month as a case brought by her ex-manager Jonathan Shalit comes to court.
Henry's House will be retained by Sony Music Entertainment, Europe, reporting to its president, Paul Burger.
Sony senior executive Joanna Burns will still work on music PR for Church, while Henry's House will promote Charlotte Church as 'a personality and a brand'.
The agency will be looking after her reputation during a court case brought by sacked manager Shalit.
Henry's House also handles SClub7 and Jamie Theakston. Director Julian Henry worked on the Spice Girls' PR while at Lynne Franks PR.