Fashion brand Esprit asks Exposure to help launch global collection

Fashion brand Esprit has appointed Exposure to handle the UK and global launch of its new Limited Edition collection.

Esprit: to launch Limited Edition
Esprit: to launch Limited Edition

Esprit Limited Edition will launch with two unique collections in September 2011.

Exposure fashion director Hannah Campbell-Macleod said: ‘We’re aiming to promote the brand to conscientious shoppers who want to wear sustainable yet stylish clothing.

‘We want to give Espirit Limited Edition a separate identity from the rest of the fashion brand’s clothing and promote the company’s social responsibility ethos to customers.’

The first collection, Gostwyck Merino, was created in association with Gostwyck Farm, Australia. The second, Esprit RCA Ltd Edition, is a range that combines the work of three Royal College of Art designers.

Exposure already represents fashion clients Levi's, Umbro, Dr Martens and Nike.

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