KP Foods has hired CirKle Communications on a trade PR brief. The agency also handles trade PR for sister-company McVitie's - both owned by United Biscuits.
Lexis, the consumer PR agency for KP Foods and McVities, retains the trade brief until CirKle takes over in January 2001. Mandy Ferguson, marketing director at KP Foods, said: 'I believe this streamlining of our agencies will help create a completely integrated and effective PR programme.'
CirKle will handle PR for Mini Cheddars, Hula Hoops, Skips and McCoys.
Director Caroline Kinsey said the brief 'would enhance KP's positioning as an innovative snack player'. Kinsey will deal with both Ferguson and Duncan MacConnol, the custom marketing controller for both McVitie's and KP Foods.