Kenwood selects Splash for UK consumer PR work

Kitchen appliance company Kenwood has chosen Bath-based consultancy Splash Communications to handle its national consumer PR work.

Kitchen appliance company Kenwood has chosen Bath-based consultancy Splash Communications to handle its national consumer PR work.

Splash was awarded the brief, as a result of work for wind -up torch and radio manufacturer Freeplay, which impressed Kenwood.

The brief will be headed by Splash account handlers Pam Scott and Linda Donaldson. They will report to Kenwood's trade marketing manager for the UK, Sarah Chilton, who will continue to deal with trade PR in-house.

Kenwood, a listed company which made sales of pounds 150 million last year, uses Citigate Dewe Rogerson for financial PR.

Splash is, however, its first external consumer PR resource since retained agency Broadstone Communications went into receivership late last year.

Research carried out since winning the work almost two weeks ago is said to show that awareness of the Kenwood brand is high but that the typical Kenwood consumer is over 55 years of age.

Scott hopes to change that, and to alter perceptions of Kenwood. 'Most people think of the Kenwood chef (food mixer with the encircled K blade).

Our task is to promote their Kitchen Essentials range of kettles and toasters as well,' she said.

Splash, which also works for Securicor and Blue Arrow, was founded six years ago on the assumption that national work could be run by agencies based outside London. It is led by MD Caroline Hole-Jones.

Kenwood has a troubled recent financial history. It improved last year, however, posting a loss of just over pounds 1 million, compared with almost pounds 10 million in 1998.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.