Kenwood selects Splash for UK consumer PR work

Kitchen appliance company Kenwood has chosen Bath-based consultancy Splash Communications to handle its national consumer PR work.

Kitchen appliance company Kenwood has chosen Bath-based consultancy Splash Communications to handle its national consumer PR work.

Splash was awarded the brief, as a result of work for wind -up torch and radio manufacturer Freeplay, which impressed Kenwood.

The brief will be headed by Splash account handlers Pam Scott and Linda Donaldson. They will report to Kenwood's trade marketing manager for the UK, Sarah Chilton, who will continue to deal with trade PR in-house.

Kenwood, a listed company which made sales of pounds 150 million last year, uses Citigate Dewe Rogerson for financial PR.

Splash is, however, its first external consumer PR resource since retained agency Broadstone Communications went into receivership late last year.

Research carried out since winning the work almost two weeks ago is said to show that awareness of the Kenwood brand is high but that the typical Kenwood consumer is over 55 years of age.

Scott hopes to change that, and to alter perceptions of Kenwood. 'Most people think of the Kenwood chef (food mixer with the encircled K blade).

Our task is to promote their Kitchen Essentials range of kettles and toasters as well,' she said.

Splash, which also works for Securicor and Blue Arrow, was founded six years ago on the assumption that national work could be run by agencies based outside London. It is led by MD Caroline Hole-Jones.

Kenwood has a troubled recent financial history. It improved last year, however, posting a loss of just over pounds 1 million, compared with almost pounds 10 million in 1998.



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