Xerox awards PR brief to Kinross and Render

Xerox, the world's biggest photocopier firm, has handed a pounds 650,000 annual pan-European PR account to Kinross and Render.

Xerox, the world's biggest photocopier firm, has handed a pounds 650,000 annual pan-European PR account to Kinross and Render.

The decision came after a six-way competitive pitch, stemming from an original longlist of 12. It adds 25 per cent to Kinross' fee income, which stood last year at pounds 1.8 million.

Incumbent agency Text 100 had worked for Xerox for six years. For the first four years it was one of four agencies on the copying giant's four-strong UK roster, but following a consolidation of the account in 1998, it has been the sole agency across Xerox's business units.

Text declined to repitch for the business in the UK, but will still work for the company in Ireland, Italy, Spain and the US.

The Kinross account team will be divided into three sections, headed respectively by the agency's head of business-to-business PR Jonathan Sinnatt, Martin O'Brien of its international department and Sara Render, its CEO.

In total, a 14-strong team has been assembled to work across consumer and corporate PR and alongside Xerox's business units.

The appointment was made by Xerox head of PR Joe Kelly, who said: 'Xerox is repositioning itself as the digital document company, with printer-based hardware and industry-focused solutions. We needed a different sort of consultancy with skills in issues-led, business-focused campaigns.'

Render said: 'Perceptions of Xerox have not moved at the same pace as it has changed. Our brief is to communicate that.'

Xerox is the world's sixth largest global IT company. It employs 19,000 staff worldwide and made sales in 1999 of over pounds 3 billion.





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