UK PR industry worth £7.5 billion data from PR Census 2011 reveals

The UK PR industry contributes £7.5bn to the economy, according to the PR Census 2011

PR Census 2011: first industry-wide census
PR Census 2011: first industry-wide census

The large-scale research project is a partnership between PRWeek and the PRCA and was carried out by independent market research agency Harris Interactive.

Unveiling key findings at a launch event yesterday, Martin Bradley, senior research executive at Harris Interactive, said to put the figure in perspective, the gambling industry contributes £6bn to the economy.

And in further good news for the productivity of the PR industry, that £7.5bn figure is achieved through the efforts of the 61,600 individuals who work in PR – again to put this in perspective, the gambling industry employs in excess of 100,000 people.

The PR Census, the biggest ever research project into the UK PR industry, involved an online survey, which generated more than 1,300 responses, and desk research using Government, ONS, PRWeek and PRCA data.

The result is a full report giving a full and deep picture of the UK PR industry as it is today. Figures show 64 per cent of those working in PR are female and a massive 92 per cent are white.

The average PR professional is paid £48,247 per annum and more than half were given a payrise in the past year.

You can read more findings from the PR Census and order a full copy here:

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