INTERNATIONAL: Sri Lanka police banks on PR to transform image

COLOMBO: Sri Lanka's police force - which has been heavily criticised in recent months for unprofessional conduct - is to give police officers training in PR.

COLOMBO: Sri Lanka's police force - which has been heavily criticised in recent months for unprofessional conduct - is to give police officers training in PR.

Director-general of the Police Higher Training Institute Chandra Fernando has been tasked with heading the PR campaign.

He said: 'It's an indisputable fact that the public relations of Sri Lankan police has today reached an all-time low.

'We've been the subject of criticism by both print and electronic media in this country.'

The programme will educate 6,500 Sri Lankan police personnel in the importance of the police-public relationship.

'Among the major public complaints that hopefully will be remedied are the rude language being used at police roadblocks, and the lack of respect shown to the public when they visit the police station to make a complaint or seek assistance,' he added.



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