Bondy Consulting resigns premium baby food brand over conflict of principles

Bondy Consulting has resigned premium organic baby food manufacturer Plum, for which it undertook consumer, corporate and trade PR for past three and a half years.

Bondy resigns account: Plum baby food
Bondy resigns account: Plum baby food
The baby food brand was one of the first accounts to sign up with the agency when former Ketchum corporate and consumer MD Jessica Bondy founded Bondy Consulting in 2008.

Bondy said the agency had decided to resign the account ‘due to recent changes at Plum and in its overall approach.’ It is understood that the agency will see out a three-month notice period with the brand.

PR has been Plum’s main marketing tool since being set up by former chef Susie Willis in 2004 and Bondy has worked with the challenger brand since March 2008. The agency won the account following a three-way pitch and replaced incumbent, Connected PR.

Since turning over £1.8m in its first year of trading, Plum is now a leading player in the baby food market and was bought last year by a private equity firm for £10m.

In a statement, Bondy said: ‘Plum was one of our first clients, so this is a sad day. However, we set up Bondy with clear business principles and ways we wanted to work with our clients. Due to recent changes at Plum and in its overall approach, we were unable to maintain the principles we firmly believe in, so with reluctance have decided to part ways. We wish them every success in the future,’ said Bondy.

At time of writing, Plum was unavailable for comment.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.