Peregrine puts its UK PR to pitch

US software technology firm Peregrine Systems is repitching its UK PR account after more than two years with Harvard Public Relations.

US software technology firm Peregrine Systems is repitching its UK PR account after more than two years with Harvard Public Relations.

The incumbent has been asked to pitch again for the business, understood to carry annual fees in the region of pounds 150,000.

In addition to Harvard, agencies thought to be pitching are Berkeley Public Relations International, Firefly Communications, Burson-Marsteller and Grant Butler Coomber.

There is no consumer or financial aspect to the brief. The B2B account has been held by Harvard since 1999 under a team headed by director David Rossiter. The brief is to help the company sell products - enterprise solutions software for total infrastructure management - to UK corporates.

The repitch was ordered at the end of last year when the company's latest vice-president of marketing in the US instructed country marketing heads to audit their outsourced PR work.

UK marketing manager Marie Murphy has carried that out, with the final result expected following a series of pitches at the end of this month.

Peregrine is based in San Diego and is listed on the NASDAQ. Its European headquarters are in south-west London, where it employs more than 200 staff.

Founded in 1981, Peregrine started out as a software consulting and development company. It employs 2,500 staff - up from 900 a year ago - and had global revenues last year of over pounds 160m - up 83 per cent on the previous year.





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