The semiconductors division of global electronics giant Philips has handed Citigate Technology a pounds 200,000 B2B account.
Philips Semiconductors has hired the agency to create campaigns for the firm's global agency network.
Account director Jane Harris heads the work, reporting to global PR manager Ralph Tuckwell. Harris's four-strong team started work on the account last week. A global PR summit was held in Chamonix, France, ten days ago at which the strategic goals of the campaign were decided.
Harris's brief is to mastermind positioning and issues-based programmes, which will be put into effect by agencies such as Warman and Bannister in the UK, Ketchum in the US and Cosmo in Japan. Plans focus on the company's role as a major supplier of semiconductors to the telecommunications and consumer sectors. Philips semiconductors are used in 60 per cent of TVs and 50 per cent of telephones in the world. The division made sales in 1999 of over pounds 4bn, up 55 per cent on the previous year.
It is the second most profitable division within parent company Royal Philips Electronics. The consumer electronics arm, which makes TVs, videos, stereo systems and a host of other brown goods, made the largest contribution to group sales with revenues of pounds 10bn, an 18 per cent increase on the year before. Company wide sales were up 20 per cent on 1999.
- Finish mobile portal Sonera Zed has awarded Citigate Technology a brief to support its roll-out in the coming months by communicating to the media, analysts, customers and employees.
The account is led by chairman Suzy Frith, reporting to Jonathan Russell, Zed vice-president of corporate communications.