Voluntary sector - Stroke Association challenges footie fans

Stroke Association: Know Your Blood Pressure Premier League Challenge
Stroke Association: Know Your Blood Pressure Premier League Challenge

Campaign: Know Your Blood Pressure Premier League Challenge
Client: The Stroke Association
PR team: In-house
Timescale: April 2011
Budget: £4,000

Every year 150,000 people have a stroke in the UK - 40 per cent of these are avoidable through people keeping an eye on blood pressure. Males aged 15 to 50 are acknowledged as being least likely to visit their GP, so The Stroke Association developed a campaign to alert football fans to this risk.

OBJECTIVES

To raise awareness among football fans that a stroke can happen to anyone

To encourage blood pressure testing.

STRATEGY AND PLAN

The PR team followed the journey of a stroke survivor and football fan who visited every Premier League football club in a five-day period. A web page was created and an online diary was filmed each day to track his progress. A travelling team also tweeted from each location.

MEASUREMENT AND EVALUATION

Media coverage included a double page feature in the Daily Express, three mentions on BBC Radio Newcastle and two mentions on TalkSport and BBC Radio Coventry & Warks.

RESULTS

Overall 300 football fans got their blood pressure checked. A third of these were found to have high blood pressure. Throughout April there was also an eight per cent increase in views of the Know Your Blood Pressure web page.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.