The Week in Technology

Acceleris Marketing Communications, a Yorkshire-based PR company, has been chosen by CSC, which provides software for the structural engineering sector, to run a global social media campaign. Acceleris will work alongside the CSC in-house team to engage the professional community, including civil and structural engineers online.

The Hut Group, a multiwebsite online retailer, is bringing its PR efforts in-house after working with numerous consultants and agencies in recent years. Paula Green, who was marketing and PR manager at Aertex Clothing, will lead the PR department and cover all the company's entertainment, beauty and fashion sites.

10Yetis has been appointed by online gift experiences company TellAllMyFriends.com. The brief is to promote the Grant My Wish app, which allows users to 'make a wish' for an experience they would like to have, then friends and family can pay towards it.

RecycleBank, a US-based company that offers rewards for recycling, has enlisted Skywrite PR to raise its profile among UK consumers, businesses and the public sector. Skywrite's first major initiative will be to promote Recyclebank's upcoming 'Back to School' challenge, which encourages UK families to live more eco-friendly lifestyles.

HTK, a cloud software provider for digital marketing and customer experience management, has called in 33 Digital to handle its PR and social media.

OpenBuildings, an online directory of buildings, has engaged Ubiquity Communications to raise its profile among consumers in the UK and US. The site allows users to share architecture in an openly editable encyclopaedia like Wikipedia.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

WPP sees PR revenue recovery thwarted by strong pound

WPP sees PR revenue recovery thwarted by strong pound

Burson-Marsteller parent company WPP has reported a 4.1 per cent drop in PR and public affairs revenue despite organic growth continuing across the regions in the final quarter of 2013.

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.