Gore press man Morgan gears up for UK election

The UK lobbyist who made headlines last week with a memo to the Cabinet on the lessons of Al Gore's unsuccessful election bid is preparing for a return to campaigning for the general election.

The UK lobbyist who made headlines last week with a memo to the Cabinet on the lessons of Al Gore's unsuccessful election bid is preparing for a return to campaigning for the general election.

Morgan Allen Moore director Steve Morgan, who ran foreign press for Gore, is considering roles as Labour prepares to fight for its first-ever second term of office.

Morgan's tract on Gore made headlines as he advised both Prime Minister Tony Blair and Chancellor Gordon Brown that despite Labour's poll lead, the party was in danger of missing out on modern campaign techniques.

Specifically, he pointed to the use of e-mail and the web as 'the foremost tool for direct contact with the electorate'.

He is considering an offer by a commercial TV network to be a pundit during the campaign but made clear this week he is also keen to help the party.

In 1997, Morgan ran key events outside London involving engineering meetings between politicians and regional business audiences.

Morgan this week stood by his view that Labour was vulnerable to attack by a well-run campaign by the Conservatives. 'Hague's speeches over the last few days were lifted straight out of the Bush manual,' he said.

Morgan pointed to the fact that Tory central office last week sent out 20,000 e-mails with audio clips of Hague speaking as evidence that the Conservatives had learnt the lesson of the US campaign.



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