Tesco weighs up agency options for Schools brief

Tesco is considering replacing incumbent agency Good Relations on its Computers for Schools account, after ten years.

Tesco is considering replacing incumbent agency Good Relations on its Computers for Schools account, after ten years.

The supermarket giant short-listed several agencies, before hearing pitches from Hill & Knowlton, as well as the incumbent, and is expected to make a decision next week.

A Tesco spokesperson confirmed it was the first time the account had been reviewed in the ten years since it began.

The Computers for Schools cause-related marketing campaign began in 1992.

Since then, it has given away pounds 62.5m-worth of computer equipment, including 42,200 computers, and 328,000 items of related equipment.

Schools are encouraged to get parents and local businesses involved by collecting vouchers, which can then be exchanged for computer gear.

Last year, 22,000 schools placed orders and pounds 8m worth of equipment was claimed. A voucher is given for every pounds 10 spent, with 11,900 vouchers getting the school an i-Mac computer, which retails for around pounds 649.

Three months ago, Tesco ended its relationship with Financial Dynamics after five years, handing its financial brief to the Maitland Consultancy (PRWeek, 3 November 2000).



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.