C&W puts global financial brief out to pitch

Cable & Wireless is putting its global financial and corporate PR business up for pitch as part of a comms overhaul.

Cable & Wireless is putting its global financial and corporate PR business up for pitch as part of a comms overhaul.

The telecommunications group has confirmed it is currently 'in talks with a number of agencies' for the brief ahead of compiling a pitch shortlist.

Four-year incumbent Brunswick could lose out in the review, although the consultancy has been invited to repitch.

Cable & Wireless director of corporate communications, Susan Cottam said: 'We are reviewing our financial and corporate PR support needs and are talking to a number of agencies at the moment.

'Cable & Wireless has changed a tremendous amount as a company over the last two or three years and has repositioned itself, so it seemed an appropriate time to review our financial PR needs going forward.'

She confirmed other retained agencies - including Brodeur Worldwide - will not come under the review remit.

The brief includes all financial PR for C&W throughout the world, including financial calendar work and strategic advice.

Although the company is listed on the London Stock Exchange and the New York Stock Exchanges, the brief is not restricted to these markets.

'We are active in the US, across Europe and the Far East,' said Cottam.

Late last year Cable & Wireless Communications, the UK subsidiary of C&W, sold its consumer interests to ntl and folded its B2B elements into the recently named C&W Global, which focuses on internet and data services.



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