INTERNATIONAL: BOHC briefed to upgrade Oracle profile in Ireland

DUBLIN: Computer giant Oracle has handed a six figure PR brief to Ireland's Bill O'Herlighy Communications.

DUBLIN: Computer giant Oracle has handed a six figure PR brief to Ireland's Bill O'Herlighy Communications.

The world's second largest software firm has appointed BOHC following a full competitive pitch against three other Irish agencies.

The annual retainer started last week. It will be handled by a four-strong team headed by BOHC account director Deirdre McNamara, who reports to Oracle MD for Ireland, Dermot O'Kelly.

Oracle, which has 800 employees in Ireland, has tasked the agency with raising its profile across the country, and handling media relations.

The announcement of the BOHC account win comes a week after Oracle announced it had hired former White House press secretary Joe Lockhart as an adviser to its chairman and CEO Larry Ellison (PRWeek, 8 December).

California-based Oracle had sales for the last 12 months exceeding pounds 7bn. It employs 40,000 staff globally.

Oracle joins British Airways, mobile phone operator Eircell and the Irish Sports Council on BOHC's client list.

Edited by Holly Williams.





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