The Week in Technology

Babel PR has been called in by customer service technology company Arantech to raise its profile in the industry. The firm has more than 40 clients globally and supports mobile operators that serve 300 million subscribers. PR activity will focus on increasing media and analyst awareness of Arantech's work as well as promoting its individual spokespeople's industry expertise.

Octopus has won a competitive pitch to run PR and comms for ChannelAdvisor, an e-commerce software provider that works with retailers to improve their online sales. ChannelAdvisor's clients include Amazon, eBay, Google and Facebook. Octopus will develop an issues-led PR campaign to help retailers engage with new online and social media markets.

Stuff magazine, owned by PRWeek publisher Haymarket, has appointed Ranieri Communications to manage its UK brand development and PR. Ranieri Communications MD Pietro Ranieri said: 'We are hoping to develop a strategy that not only integrates traditional spokesperson opportunities for key editorial but also uses the latest social media techniques.'

Text 100 has been appointed on a retainer basis in the UK, France and Spain by Emerson Network Power. The firm makes hardware for data centres, including precision cooling systems.

Lucre scooped the UK PR account for mail and messaging technology provider Pitney Bowes after a three-way pitch. Lucre's brief is to elevate the Pitney Bowes brand among business users and demonstrate how its technology can help SMEs create customer relationships.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.