Political campaigning moved into new terrain last week as Labour MP Joan Ruddock launched a climate change campaign solely by e-mail.
Ruddock, disappointed by the failure of the inter-governmental climate change talks in The Hague last month, launched a cross-party e-mail campaign aimed at lobbying US politicians on the reduction of greenhouse gas emissions.
Launching the campaign on political portal ePolitix.com, Ruddock said: 'Electronic campaigning is a very useful communication tool.'
Ruddock highlighted the fact that the US has only five per cent of the world's population but produces 20 per cent of all greenhouse gases.
She is urging MPs and the public to e-mail US Congressmen with the slogan 'We've made our commitment, please make yours'.
She has so far convinced ten MPs to lend their support.