Cardew & Co enhances executive team with Morrell

City PR outfit Cardew & Co has signed up Nick Morrell, the former chief executive of platinum mining group Lonmin, as part of a recruitment drive to build up its executive team.

City PR outfit Cardew & Co has signed up Nick Morrell, the former chief executive of platinum mining group Lonmin, as part of a recruitment drive to build up its executive team.

The announcement comes after the departure of founding partner Sir Richard Kleinwort, who left to spearhead Ogilvy PR Worldwide's new UK IR division (PRWeek, 1 December).

Morrell is set to join next February, but Cardew & Co founder and chairman Anthony Cardew denied that Morrell will be directly replacing Kleinwort.

Cardew, who has worked as financial PR adviser to Lonmin for the past six years, approached Morrell for the job after he announced his resignation from the company.

Morrell's remit is to manage corporate strategy work, in particular handling takeover bids and M&A work in the UK and across Europe.

'He's got a very high quality mind and will be a great help to the company,' said Cardew.

Cardew added that he would be continuing to recruit, building the executive team and taking on staff at all levels, although he could not confirm numbers.

Morrell, also former chief executive of the Observer Newspapers group, stepped down from Lonmin last month.

He is credited with turning Lonmin round from a troubled conglomerate - formerly called Lonrho - into a focused mining business.

Last month, Lonmin unveiled full-year profits of pounds 273m, more than double the previous year, announced alongside plans to invest pounds 378m in its expansion over the next six years.





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