BSkyB replaces Herald with Cohn & Wolfe for TiVo

Herald Communications has lost the TiVo account, only four months after it was appointed on a 12-month contract (PRWeek, 18 August).

Herald Communications has lost the TiVo account, only four months after it was appointed on a 12-month contract (PRWeek, 18 August).

BSkyB has instead appointed Cohn & Wolfe to the brief, which is UK consumer PR. C&W did not pitch for the work, neither this time around nor in the original pitch, which was between Herald and Firefly Communications.

BSkyB consumer PR manager Louise Waddington said: 'Having worked with Cohn & Wolfe in a previous role, I was impressed with their creativity and professionalism.'

C&W director Seb Smith will head the account. The agency has a brief to position TiVo as the 'must have' product for 2001. The TiVo set-top box allows viewers to pause live TV and record programmes without videotape. It learns viewers' preferences and suggests programmes they might like.

Herald confirmed it did not resign the account. Consumer director Amanda Slayton claimed the launch had gone very well, but TiVo needed a new PR strategy.



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