A new venture between Liverpool-based communications company Corporate Culture and design agency Loines Furnival will help companies report on their social and environmental impact on communities.
SERU (Social and Environmental Reporting Unit) will be led by Corporate Culture's John Drummond, former comms director at United Utilities. Loines Furnival is behind UU's award-winning environmental and social reports.
Mike Loines, chairman of Loines Furnival, said the new unit would publish reports, work on the web, and help companies prepare to report.
Drummond said: 'Companies are increasingly reporting on their social and environmental performance. But a pre-requisite of reporting is managing. This partnership includes both the skills to manage and communicate social and environmental performance.'