Lufthansa axes UK PR chief post to centralise role

Germany's national airline Lufthansa has scrapped its UK head of PR role to consolidate European communications in Brussels.

Germany's national airline Lufthansa has scrapped its UK head of PR role to consolidate European communications in Brussels.

Former UK PR chief Dale Lawrence has resigned from his position ahead of the PR reshuffle, which has seen all PR centralised in Brussels, except for the operations in Frankfurt.

Lawrence has handed over his role after three years to Paul Vandermoere, director of corporate communications for Europe and CIS.

Vandermoere's remit has been expanded from his original role looking after PR across south-west Europe to include Lawrence's corporate comms remit across the UK, northern, central and eastern Europe.

Lawrence, who built up a ten-strong European agency network, said: 'I leave Lufthansa with a heavy heart and haven't regretted one minute of my time with the airline. But I've been living out of a suitcase for the last three years and having achieved the objectives I was given, I was looking for a change.'

He declined to confirm his future plans, but said he had not ruled out a return to an overseas position and would be providing some consultancy and training advice over the next few months.

Lufthansa's European agency roster is not believed to be involved in the communications overhaul.



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