MEDIA: CNN.com to expand into Europe

The 24-hour news channel CNN is expanding its on-line activities by launching a European version of its internet news service CNN.com.

The 24-hour news channel CNN is expanding its on-line activities by launching a European version of its internet news service CNN.com.

The move is part of the content provider's efforts to establish local on-line services in the same way that its CNN International television service has been regionalised since 1997. The service will provide European news to a global audience and global news with a European slant to European users.

The new site, launching on 21 September, will be run by a specially recruited team of 30, which will work in a new interactive newsroom. The London-based team also feeds in and out of the Atlanta-produced CNN.com service.

CNN has recruited three senior BBC journalists to help launch the CNN.com Europe site. Former BBC political editor Robin Oakley joined last week as European political editor, Nick Wrenn became editor of CNN.com Europe in the summer and David Brewer has been managing editor for CNN Interactive Europe since April (PR Week, 14 April). Brewer and Wrenn were both founding members of the team that created and developed BBC news online.

CNN now runs 14 web sites, eight of them in local languages. A 15th, German-language service is due to go live in October. CNN.com is one of the most successful news web sites in the world, with 500,000 pages of information.



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