BORDER LINES: First non-US to run PR at Ralph Lauren

PARIS - Designer label Ralph Lauren has promoted its Paris-based head of public relations for Europe to European vice-president of PR for Ralph Lauren Home. Francoise Labro will now be in charge of developing the brand's European activities, in particular the home and house decoration business.

PARIS - Designer label Ralph Lauren has promoted its Paris-based head of public relations for Europe to European vice-president of PR for Ralph Lauren Home. Francoise Labro will now be in charge of developing the brand's European activities, in particular the home and house decoration business.

'I'm pleased to see that Ralph Lauren has become aware that Europe deserves to be for him one of his major markets,' said Labro. According to the company, it is the first time it has appointed a non-American to that position.



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