BORDER LINES: Shandwick to promote Dubai in Italy

MILAN - Shandwick Italy has won a six-figure PR brief from the Government of Dubai to promote the country to Italian tourists and businessmen. A team of four in the agency's Milan office will work on the account, led by Lorenzo Locatelli, Shandwick Corporate Communications MD, Milan. The Department of Tourism and Commerce Marketing of the Emirate of Dubai appointed the agency following a competitive five-way pitch.

MILAN - Shandwick Italy has won a six-figure PR brief from the Government of Dubai to promote the country to Italian tourists and businessmen. A team of four in the agency's Milan office will work on the account, led by Lorenzo Locatelli, Shandwick Corporate Communications MD, Milan. The Department of Tourism and Commerce Marketing of the Emirate of Dubai appointed the agency following a competitive five-way pitch.

Locatelli said the Milan office would also act as an information point on Dubai for the general public.



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