The Red Consultancy and Threepipe to aid Ericsson mobile money service

Ericsson has appointed two PR agencies to promote its new consumer mobile money service, Ericsson Money.

Ericsson: mobile banking
Ericsson: mobile banking


The technology giant has initially called in The Red Consultancy and Threepipe on a project basis, but could soon award hefty retainers to both agencies.

The Ericsson Money service allows mobile phone users to send, receive and spend money on mobile phones as easily as sending a text. Money can be loaded to an eWallet via a credit or debit card and used to transfer funds to anyone with an Ericsson Money account.

Users will be able to withdraw cash through the service at Ericsson Money Card and Mastercard ATM locations.

The service was launched this month in the UK, France, Germany, Italy, Spain, Poland and Sweden.

Red assisted with the launch PR and has been asked to promote the new service during the next few months. Threepipe has been called in to handle comms around a social media event, details of which have not yet been disclosed, alongside an integrated campaign.

Danielle Leon, head of comms at Ericsson Mobile Money Services, said: ‘Threepipe and Red have been working on a project-based contract, but I am looking to start retained contracts.

‘Mobile payments and person-to-person money transfers are expected to become some of the most-used mobile apps in the next two to three years.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.