The in-house PR team at NCH Action for Children has rebranded the childcare charity. Head of media and press relations Olivia Belle is leading a team of seven in rolling out the new corporate identity, which includes a 'subtle' name change and logo. The charity has simplified its name from the NCH Action for Children to NCH. 'To raise awareness of the new logo, we are carrying out public polls about modern childhood experiences and using the results as a news pitch to regional media,' said Belle, who reports to assistant director of public affairs, Miriam Solly. The NCH is the UK's largest childcare charity.