Mischief PR brought in to handle comms for Ella's Kitchen

One of the UK's fastest growing companies, Ella's Kitchen, has retained Mischief PR to handle its comms.

Ella’s Kitchen: Mischief to handle its PR
Ella’s Kitchen: Mischief to handle its PR

Ella’s Kitchen manufactures food for children aged six months to six years and focuses on healthy living and convenience.

The premium, organic baby food range was started by Ella’s father, Paul Lindlay, in 2006 and now turns over around £30m and has an 11 per cent share of the UK baby food market.

In 2010, Ella’s Kitchen was ranked 14th in The Sunday Times 2010 Fast Track Business 100.

With a six-figure budget, Mischief will aim to highlight Ella’s Kitchen’s growth to consumers and will be handling issues and reputation management for the brand.

Mischief won the account following a four-way pitch and will report to head of Making Friends (global marketing director) at Ella's Kitchen, Nicole McDonnell.

Sales of Ella’s Kitchen products increased 73.5 per cent in 2010 and the brand has set its sights on becoming the first global premium food brand for young people.

Ella’s Kitchen has also set a goal improve the health of the nation’s children by getting one million children eating its products twice a week by summer 2012.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR