Public Sector: Info commissioner to target students

The Information Commissioner's Office (ICO) is looking for an agency to help it appoint student brand ambassadors across UK universities.

The regulatory office dealing with data protection and freedom of information is holding an annual campaign to raise awareness within the student community of the risks of failing to protect personal data. It will also promote good practice with regard to personal data and remind students of their information rights.

ICO external comms manager Helena Szehidewicz said: 'People are giving out a lot of personal information and signing up to various clubs. The campaign is to remind students of the dangers.'

The brief reads: 'The campaign will involve planning and organising the recruitment of 15 student brand ambassadors from 15 different universities or higher education colleges around the UK.'

The brief is worth between £10,000 and £30,000, and has been issued on the Business Link website. The brief, which has a 24 June deadline for submission of bids, reveals the contract will be awarded to the agency with the lowest fees.

The students recruited must be capable of committing to nine days of promotional work within the first two terms of the 2011-2012 academic year.

The ambassadors will be used to raise awareness of information rights among fellow students through 'relevant channels', while also promoting ways in which students can protect their personal information.

Last year's campaign was handled by student marketing specialist agency Campus Group.

The ICO is a non-departmental public body that reports directly to Parliament and is sponsored by the Ministry of Justice.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.