A spokesman from LOCOG said: ‘We completely understand the disappointment if people have missed out on tickets - but with 1.8 people applying for over 20 million tickets when around 6 million tickets were available there was always going to be some disappointment. We believe that our process was the only fair way to ensure people had an equal chance of applying.'
One million people who applied for tickets were unsuccessful, leaving many questioning whether the ballot system favoured the wealthy who could afford to over-bid.
But Braben PR director James Matheson insisted: ‘The ballot is probably the fairest way of doing it, so I think the way they promoted that was well executed. Where there’s been enormous confusion and where they haven’t done a great job is post-ballot.’
Those who applied for tickets initially will now be offered a second chance to bid for any remaining tickets.
The second-round ballot is only open to those who were unsuccessful in the first round and will take place either in June or July. All applicants will be directly notified by 24 June.
Founder of VIVA PR Tony Garner said: ‘I am sure that while publicly they can’t say so, they are secretly relieved and delighted that demand has outstripped supply. If it had been the other way around then the comms team would have had a far bigger job on their hands.’