Sony Computer Entertainment Europe hands PlayStation account to Shine

Shine Communications has won a major global brief from Sony Computer Entertainment Europe (SCEE).

Pan-European brief: Shine wins Sony
Pan-European brief: Shine wins Sony

Shine has been tasked with handling an international hub for Sony that will cover its games console PlayStation 3, PlayStation Network and upcoming software releases.

SCEE has hired Shine to co-ordinate communications across 99 territories throughout Europe, the Middle East, Africa and Oceania – including major markets such as the UK, France, Germany, Spain and Italy.

The agency won the account following a competitive pitch and is understood to be replacing incumbent agency Four Communications.

Last week, PRWeek reported that INQ Mobile, the company behind a number of smartphone devices developed in close collaboration with Facebook, Spotify and Foursquare, had appointed Shine to drive the UK launch of its new handset.

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