Edelman has appointed Renate Nyborg as director to head up the company's digital mobile offering. Nyborg was previously head of mobile business development at A&N Media, owner of the Daily Mail and Metro. A&N Media published more than 70 apps during Nyborg's time at the group.
Appatyze, the Facebook advertising platform, has asked Dynamo to handle its PR. Appatyze is the first auction platform for buying and selling in-app advertising on Facebook. Dynamo creative MD Peter Bowles said: 'We feel Appatyze solves a problem for Facebook developers by helping them make money from their popular Facebook games.'
Propeller has won the account to raise the UK profile of FaR Partners, which specialises in increasing digital revenue for media owners. Propeller CEO Martin Loat said: 'FaR Partners operates in the heart of digital revenue maximisation.'
Cathay Pacific and The Hong Kong Tourism Board (HKTB) have teamed up to launch the DiscoverHongKong Mobile App Series. The app enables travellers to use the camera on their iPhone to view places of interest, and then provides overlaid information on the areas they visit. Carol Hernandez of HKTB said: 'This is all part of our ongoing PR strategy to increase visitors to Hong Kong and to build on smartphone technology to enrich the traveller experience.'
Ladbury PR is working with Watershed Media Centre on a project to promote arts and technology by pushing boundaries in theatre, dance and music. Dance group The Guerrilla Dance Project, led by choreographer Laura Kriefman, will collaborate with composer Tim Bamber and gaming expert Robin Ray to create tech-led productions.