Essence Communications will look to raise awareness of the brand within the UK and help establish it as Europe’s largest e-tailer. The site sold two million pairs of shoes this January alone.
Sarenza sells over 350 brands online from 747 sales points across the world. It stocks a range of high street and designer labels under the direction of shoe buyer Constance Le Ferrand.
Having begun work with the e-tailer in May 2010, Essence will target social, online, TV, celebrity and print media. The agency will pitch the site as a director competitor to online fashion giants ASOS and net-a-porter.
Sarenza head of comms Jessica Keta said: ‘Essence Communications is a very professional agency that definitely have a good expertise, an enthusiasm for our brand and also share our love of fashion.’